Reduce license price
Directory monitor lifetime license price is way to much expensive.
Reduce it so it's more affordable.

The license cost of Directory Monitor is actually due for an increase.
The current price is already very competitive and large bulk discounts (starting at 30%) apply to everyone if you need more than one machine licensed.
There are annual options as well to greatly reduce the cost of licensing if the lifetime option seems too expensive. Depending on the functionality you need to unlock, even plugins can be bought separately if you really need to cut on costs.
If Directory Monitor solves a specific problem or fulfills a requirement for you then the price is irrelevant. Although by many standards the cost is not high at all, the advanced features that are included with the PRO edition easily justify the price.
I can quote many users who in face say that Directory Monitor is “too cheap” for what you get. Based on this feedback the price will not be reduced.